With obvious cost-per-click increases in google, derived from changes to ads on the first page, do you know the cost of a call generated by the adwords campaign at the keyword level? The integration of the Mobcal solution with adwords creates a friendly flow of data, connecting a specific click with who originated a phone call. Viewing phone calls as conversions directly in adwords allows you to accurately identify which keywords, which ads are effectively generating the leads from your campaigns.
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